06Project 01
A complete visual identity: a mark, a colour system and the rules that keep every touchpoint consistent.
Overview
The brief was to turn a young company into a brand people could recognise from across a room. We started with a short workshop on what the company stands for, then reduced everything to one simple, ownable mark.
From there we built a flexible system: a primary and secondary logo, a restrained palette, two typefaces and a set of patterns that work on packaging, print and screens alike.
The challenge
The company had grown quickly without a consistent look. Every team used its own colours, fonts and tone, so the brand felt like five different companies.
Our approach
We defined one clear idea, built the identity around it and wrote a short guideline so anyone on the team can apply it correctly without asking a designer.
Gallery
Results
- 01
One identity used across print, packaging and digital
- 02
Brand guideline delivered as a PDF and an online page
- 03
Faster approvals: fewer rounds of feedback on new material
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