04Project 08
A campaign with one clear message, built to be seen in the right places and measured honestly.
Overview
We narrowed the campaign to a single message and a single audience, then built the creative and the media plan around them.
Each week we compared results against the goal and moved budget to what was working.
The challenge
Earlier campaigns tried to say everything to everyone and the budget was spread too thin to be noticed.
Our approach
One message, one audience, a small set of strong creatives and weekly optimisation.
Gallery
Results
- 01
More qualified enquiries for the same budget
- 02
A message that stayed consistent across channels
- 03
Weekly reports with clear next steps
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